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World Oral Health Day

World Oral Health Day

Today (20 March) we are all about promoting the importance of practising good oral hygiene as good oral health is important to your overall well-being. Selecting a good toothbrush and toothpaste is the first step to ensuring oral health.

Pure Beginnings has 3 kinds of toothpaste in their range; Fresh Mint Toothpaste, Organic Kids Vanilla Toothpaste and Organic Baby Berry Toothpaste.

Pure Beginnings Fresh Mint Toothpaste is designed for Men and Women. It contains Xylitol which has been shown to effectively reduce tooth decay by inhibiting the growth of the bacteria, Streptococcus mutants, which causes dental cavities.

Pure Beginnings – Organic Kids Vanilla Mint Toothpaste with xylitol

This fluoride-free toothpaste with xylitol is designed for children aged 3 and up. It is safe to swallow and has a minty flavour cultivated into a delicious vanilla base. It will help kids get into the routine of brushing their teeth regularly as they won’t be put off by strong minty toothpaste designed for adults.

Pure Beginnings – Organic Baby Berry Toothpaste with xylitol

This fluoride-free toothpaste is designed for children of all ages and is suitable for babies. It is safe to swallow and has a fantastic natural raspberry flavour. It will help kids get into the routine of brushing their teeth regularly as they won’t be put off by strong minty toothpaste designed for adults. It contains xylitol, which has been endorsed by many dental associations worldwide for its ability to inhibit the growth of bacteria that cause tooth decay.

Why Are Pure Beginnings Toothpastes Fluoride Free?

Pure Beginnings believes that using natural alternatives are a much better choice for your family.

Water fluoridation and the use of fluoride in toothpaste has been questioned for years. The practice continues because proponents of its use argue that the doses are too low to affect us. The facts remain however that fluoride is a toxic

chemical and various studies have linked its consumption to reproductive problems, lowered IQ, early puberty, abnormal thyroid function, arthritis, osteoporosis and even brain damage.

Since children rarely spit all their toothpaste out it is really important that they use a fluoride-free toothpaste to ensure they aren’t ingesting the toxic ingredient. Research reveals other ingredients, such as Xylitol, are safer, but equally effective, as fluoride in combatting tooth decay.

Visit the Pure Beginning website for more information on their toothpaste and this informative article on selecting the correct toothpaste for your family.


Available at selected health shops nationwide & online www.purebeginnings.co.za

Pure Beginnings Organic Baby and Organic Kids products are also available at Baby City, Dis-Chem and  Selected Toys R Us stores.­­


Stand a chance to win a Pedigree hamper for your pup

PEDIGREE® will be giving 3 lucky readers each a chance to win a PEDIGREE® puppy pack hamper with all the essentials your little one needs to start off on the right track.


Sugar-free sweets to indulge your sweet tooth

Win a packet each from the four delicious flavours: Eucalyptus (fresh minty), Ginger-Orange (spicy citrus), Lemon (refreshingly tangy) and Salvia (zesty sage).


Utterly gorgeous Mugler Alien Flora Futura …

Win a bottle of Alien Flora Futura ..

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