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A soulful music video from Bouwer Bosch

A soulful music video from Bouwer Bosch

The music video for Bouwer Bosch’s hit single, PLEIDOOI, has just been released … Just like the artist, the video promises to not only be unique but also complement the striking lyrics of this soulful song.

PLEIDOOI is the second single from his latest solo-album, Hopelik. This alternative pop song – a joint effort by Bouwer, Almero Welgemoed, William Loots, Matthieu Auriacombe and Peach van Pletzen – is a combination of his signature heartfelt lyrics and interesting electronic sounds, which will captivate listeners from the opening chord.

“The song is about that one person whose love you don’t deserve. Love is complex but is something we all give and experience. The chorus does not have lyrics, which some listeners might find odd, but I wanted to try something new. I always try to choose genres that I feel have not been explored yet,” he says.

Hopelik, a celebration of a successful decade in the music industry, has a brand new electronic, upbeat sound. It does, however, not differ too much from the alternative style that made him famous. He describes the album as being vulnerable and hopeful. “The album is about how we often place our dreams and ideas in the hands of others. We think that we will ‘hopefully’ make our dreams a reality someday. I believe that you have to take matters into your own hands in order to reach your goals,” he shares.

Bouwer, who has been very involved in the production of Afrikaans films in recent years and is known as one of the country’s best storytellers, decided to approach this music video like a three-minute movie. The video, which was filmed at wrestling clubs in Linden and Brakpan, tells the story of a wrestler (Bouwer Bosch) who is confronted with an obstacle in his life. The other character, portrayed by Stiaan Smith (Sy Klink Soos Lente, Vir Altyd, Phil101), becomes a metaphor for those things in life that one has to come to terms with and accept.

PLEIDOOI’s music video is about how each of us is constantly battling with something in life. There’s always something we’re not happy with, have to accept or have to learn to live with,” he shares. “I am passionate about storytelling, therefore, this is more of a short film than a regular music video. I wanted to tell a love story that is different from the way it is usually seen in Afrikaans music videos. Art is a reflection of society and this story is about an issue I feel very strongly about. I often realise how much influence musicians and artists have, and I always wonder how one should use that influence: Do you have a responsibility to stand up for certain things or do you just have to do your own thing?”

Although Bouwer and Stiaan do not have formal wrestling training, YouTube videos and the rule book were used as research to ensure that these scenes look as authentic as possible. “Stiaan contributed to the video because he has a lot of experience with the kykNET series, Hotel, of which he was one of the directors. Werner Botha is the cinematographer.” The final product is striking and controversial, and not only showcases Bouwer’s talent as a musician and storyteller but also as a filmmaker.

Watch the video here:

Facebook: https://www.facebook.com/bouwerbosch/

Twitter: @BouwerBosch

Instagram: @bouwerbosch

Web: www.bouwerbosch.co.za


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