The gift of giving
South Africa’s leading toy chain Toys R Us has thrown its support behind national children’s organisation, Reach For A Dream Foundation, launching a charitable campaign driven by the sale of these teddy bears.
Through the partnership, Toys R Us is committed to donate R5 from each sale to the non-profit organisation, which relies on donor support and public generosity to assist sick children in fulfilling their greatest dreams.
South Africans are encouraged to spread joy to children facing life-threatening conditions by purchasing a bear.
In addition to the donation made by purchasing a bear, participants can also donate the cuddly toy for a child supported by Reach For A Dream by delivering it to the organisation’s offices at the Gateway Shopping Centre.
A tag attached to each bear including a special message for the child receiving it can be completed by the donor.
“Toys R Us has developed an ongoing partnership with Reach For A Dream because the organisation’s work speaks to our values of bringing joy to children and encouraging them to dream,” says Nicole Annells, Marketing Manager, Toys R Us and Babies R Us South Africa.
“We are extremely excited to launch the Reach For A Dream bear at Toys R Us stores because it is a symbol of hope and joy for kids who are facing challenging circumstances,” adds Annells.
The proceeds from the sale of the bears will contribute towards the operations at Reach For A Dream, which since 1988 has worked to give children with life-threatening conditions magical moments to regain their childhood, which is often consumed by their illness.
For more information contact 087 234 8697.
Get it Joburg West – September 2017