Beauty & Fashion

Ageless beauty starts within

Ageless beauty starts within

Never has the way we look been more important than now if a recent survey* conducted by online men’s lifestyle retailer Avaj in the UK is anything to go by.

According to the survey, women check their appearance in the mirror at least 16 times a day, but it seems that it’s men who have taken this to a whole new level, reportedly checking themselves a staggering 23 times a day!

As the centrepiece of the perfect selfie, our facial beauty is more in the spotlight than ever before; and as such preserving of this “beauty” becoming an obsession – for the holder and the beauty industry alike.

Thanks to the body’s ability to produce the protein collagen, our skin is elasticated, firm and smooth. But that is where our free ride stops – collagen production slows down in our twenties and degeneration of the skins starts. Added to this, poor lifestyle choices such as high sugar consumption, smoking and too much sunlight are also to blame for decreasing collagen levels.

In an attempt to combat the ageing process, science has offered a myriad treatments to replace the collagen in our skin – collagen injections, micro-needling and laser treatments.

Fortunately, there are less invasive ways in which we can assist our bodies in replenishing the collagen that it no longer produces. Consisting of natural, hydrolysed, triple-matrix bovine collagen, just three capsules of Pro Collagen daily in conjunction with proper hydration is the natural non-invasive answer to ageing.

Pro Collagen is available in 90 capsules at RSP of R200 and is sold at independent pharmacies, Clicks and Dis-Chem stores nationwide, as well as on For further information on Pro Collagen visit

Reference: *


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