New video for The Parlotones
The Parlotones celebrate 20 years in the music industry this year and recently released their latest album “China”, which “Can You Feel It” is the first single from. Have a first exclusive look at the video here …
The concept for “Can You Feel It?” originated mainly from The Parlotones front man, Kahn Morbee. He visualized a video shot entirely from the protagonist’s point of view, the protagonist being a young man roaming through the city streets trying to outrun a danger we never really see, which ties in neatly with the themes of fear as explored in the song. At three specific points in the video, our runner bumps into the band performing in various locations.
The video, produced by Mirror Mountain Pictures, was shot entirely on the streets of Johannesburg and Cape Town over the course of several days. To reinforce the themes of fear and danger, another visual layer was added to illustrate the protagonist’s thoughts as he progresses through his urban environment, including deep existential ideas that perhaps form the basis of all our collective human fears. The video aims to comment on the sensory overload we are confronted with on a daily basis in modern society.
Kahn explains, saying “The concept kinda follows a parkay runner looping through different scenarios where we are constantly performing. It’s a man on the run, we’re not quite sure why he’s running, is he in search of something? Is he being chased? And we constantly place the band members in various performance scenarios, from busking, to a small club, to epic rooftop performances. It incorporates elements of our artwork with painted faces in subtle moments. The end scene begs the question ‘is he running from himself’? Or ‘in search of himself’…”
Get It Joburg West – November 2018